Bet on any sport from horseracing, football, rugby and cricket to golf, snooker, boxing and much, much more. In addition to Sporting events, we will also offer a wide variety of unusual, fun and novel bets on all kinds of events. Many things make us laugh - a sense of the ridiculous, an unlikely happening, human error, even someone else's misfortune! You'll be amazed how these quirks and moments are evident in everyday sports, political and entertainment events. From the number of sips of water the Chancellor takes during the Budget Speech to the number of times Sir Alex Ferguson is seen checking his watch at the end of a game. Whether it's a fun event, or there's fun in the event, our traders will create opportunities to stimulate your imagination and tempt you to pit your judgement against ours.

Sportingbet Plc is the holding company of the Group, providing strategic direction and setting policy for its subsidiary operating companies located in Australia and Europe.  The Group's global coverage and its largely decentralised operating strategy has allowed it to go from strength to strength since its inception in 1998. 

Operating out of regulated and licensed markets, Sportingbet Plc has been listed on the Alternative Investment Market (AiM) of the London Stock Exchange since 2001 and is one of the largest companies on AiM.  The Sportingbet Group is leading the way in transparent, well managed and socially responsible internet gaming.